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JEWEL-OSCO(R) Extends Prescription Plus Rewards Program

November 7, 2008

ITASCA, Ill., Nov. 7 /PRNewswire/ — In the face of challenging economic times, JEWEL-OSCO PHARMACY(TM) is reinforcing its message to consumers that it actually pays to take their prescription medications properly and take preventative measures, such as flu immunizations, to maintain good health.

In response to customer feedback and demand, JEWEL-OSCO today announced that frequent pharmacy customers will have additional opportunities to reduce their grocery bills through the Prescription Plus pharmacy rewards program. JEWEL-OSCO PHARMACY will extend the limited life of Prescription Plus through January 31, 2009.

“As pharmacists, our foremost concern is helping our patients comply with their prescribed medication therapies,” said Tom Rousonelos, RPh, vice president, JEWEL-OSCO pharmacy operations. “We’re extending the length of Prescription Plus in response to a real need our pharmacy customers tell us they have for the continuous opportunities to reduce their grocery bills through this program.”

Prescription Plus offers customers a 10 percent discount coupon after every five prescriptions filled at the pharmacy, using their JEWEL-OSCO Preferred Card. New, transferred and refilled medication orders-including flu shots-all can count toward earning the valuable discount, which can be redeemed at the grocery checkout. Some restrictions apply.

Because Prescription Plus discounts apply to the customer’s future grocery purchases, the program stands to deliver more cost savings to consumers than competing discount drug programs.

“Prescription Plus is providing some relief to the economic pressures many of our patients are feeling in today’s economy. At a time when many people are giving careful consideration to every purchase they make, we want to make it easier for our customers to make wise food and pharmacy choices,” Rousonelos said.

All 185 Jewel-Osco locations in Illinois, Indiana and Iowa will continue the Prescription Plus program. Locations without in-store pharmacies will also honor the 10 percent discount. In addition to traditional prescription orders, immunizations, diabetes care service appointments and medication therapy management appointments in most cases can also count toward Prescription Plus discounts.

About Jewel-Osco Pharmacy

Jewel-Osco, a SUPERVALU company, operates 170 in-store pharmacies in Illinois, Iowa and Indiana. In addition to full-service prescription services, the pharmacy at Jewel-Osco provides immunizations, diabetes care services and health screenings, which are administered by specially trained Jewel-Osco pharmacists. For more information about Jewel-Osco Pharmacy, visit: http://www.oscopharmacy.com/.

Jewel-Osco Pharmacy

CONTACT: Cassie Richardson, Pharmacy Communications Manager ofJewel-Osco Pharmacy, +1-847-915-0601

Web site: http://www.oscopharmacy.com/




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