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FDA: Nestle Made Misleading Juice Claims

December 23, 2009

The Food and Drug Administration stated in a December 4 letter that Swiss food giant Nestle made misleading claims about the health benefits of some of its children’s beverages.

Nestle made unauthorized nutrient content claims about its Juicy Juice Brain Development Fruit Juice Beverage, Juicy Juice All-Natural 100% Juice Orange Tangerine and Juicy Juice All-Natural 100% Juice Grape.

The FDA reported that the company used the statement “no sugar added” on its brain development drink. That claim is not permitted on any food intended for children under the age of 2, according to the FDA.

Nestle confirmed that they had received the letter from the FDA and are intending to fully cooperate with the FDA to resolve the issue.

In a December 3 letter, the FDA also claimed that Nestle’s Boost Kid Essentials Nutritionally Complete Drink, in vanilla, strawberry and chocolate flavors, was promoted as “medical food” but did not have the proper requirements to meet that claim.

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