February 12, 2007
Jafra Joins the Fight Against Heart Disease
WESTLAKE VILLAGE Calif., Feb. 12 /PRNewswire/ -- Jafra Cosmetics International has joined the fight against heart disease, the number one killer of American women. More than 460,000 female deaths in America are the result of cardiovascular disease. Jafra announced its official support of Go Red For Women, the American Heart Association's (AHA), call to increase awareness of heart disease and to inspire women to take charge of their heart health.
"Jafra has an extraordinary opportunity to demonstrate its commitment to the issue of women and heart disease along the side of the American Heart Association," said Dyan Lucero, president, Jafra Cosmetics International, U.S.A. "We want our consultants to become aware of heart disease and take the necessary steps to reduce their risk and teach their friends, family members and clients the lessons of the heart."
As the first direct sales and multi-level marketing cosmetics company to support this cause, Jafra will create heart health awareness with women one-on-one at ultimate spa experience pamper parties across the nation. As the centerpiece of Jafra's support of Go Red For Women, dedicated pamper parties will encourage Jafra independent beauty consultants to talk to their clients about the disease and steps they can take to improve their heart health.
In addition, from March 1, 2007 through April 30, 2007 Jafra will donate a portion of the proceeds from sales of the at-home Art of Balance spa line to AHA for a total of $25,000 in support of Go Red For Women. The Art of Balance is a complete new line of home aromatherapy products exclusively designed to provide an indulging way to refresh the body, invigorate the senses, and relax the mind.
Jafra's involvement in the Go Red For Women movement also includes: * A link from both Jafra's Internet site http://www.jafra.com/ and Intranet site http://www.jafrabiz.com/ to the Go Red For Women movement Web site * Featured heart health information on collateral materials that reach hundreds of thousands of independent consultants and their clients * The creation of a training DVD that will instruct consultants and their clients on how to adopt wellness practices for a healthier lifestyle and the new Art of Balance at-home aromatherapy spa products * Consultants will learn more about heart health through the AHA's presence at Jafra national events throughout the year: National Leadership Academy, Jafra University, pamper parties and Jafra's annual recognition summer trip in Nashville Tennessee, at the regal Gaylord Opryland Resort About the Go Red
Since 2004, Go Red For Women has captured the energy, passion, and intelligence of women to work collectively to wipe out heart disease -- the No. 1 killer of women. Today, we want millions of women across America to take heart disease personally. Using the simple platform "Love Your Heart," Go Red For Women engages these women -- and the men who love them -- to embrace the cause. Healthcare providers, celebrities, and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org. The movement is nationally sponsored by Macy's.
About Jafra Cosmetics International
Jafra Cosmetics International is a direct sales and multi-level marketing company with a 50-year history of creating innovative, quality products that are backed by a customer satisfaction guarantee. Jafra, one of the world's largest cosmetics manufacturers of beauty sales, is part of the Vorwerk Group, a billion dollar sales company. Today, Jafra spends extensive time and effort researching and developing effective skin care, beauty and fragrance products to satisfy the needs and preferences of its over 500,000 consultants and their clients worldwide.
Jafra Cosmetics International
CONTACT: Norma Villegas of Jafra Cosmetics International, U.S.A.,+1-805-449-2942, or cell, +1-818-723-6111
Web site: http://www.goredforwome.org/
Web site: http://www.jafrabiz.com/
Web site: http://www.jafra.com/