October 26, 2013
Mozilla Lightbeam Digs Deep Into The Cookie Jar
Enid Burns for redOrbit.com - Your Universe Online
Mozilla has its hand in the cookie jar, and wants to share the contents. The developer of the open source Firefox browser released Lightbeam for Firefox, an add-on that lets you track tracking cookies.
Lightbeam aims to show users just who is behind a cookie. An ad network might place a cookie, but it has a publisher website viewing information, as well as specific advertisers. In a video introducing the new add-on Mozilla's Fowler explains that he checks four websites each morning, and interacts with over 120 companies during the experience.
Lightbeam is the follow-up to Collusion, an add-on that Mozilla introduced a year ago that tackles privacy issues for internet users.
The add-on is accessible in the browser. It creates a snapshot that helps users see what companies are behind each cookie, and what information those companies are interested in tracking. The snapshot appears in the form of a meter or tag cloud to offer up the data in a visual manner that web users can understand.
Mozilla hopes that users will get a better idea of how first and third party sites are connected to each other. Users are also encouraged to contribute data to the Lightbeam database. "Call it a Wizard of Oz moment for the web, where users collectively provide a way to pull back the curtain see its inner-workings," Fowler wrote in the blog post.
The app also offers support for publishers. Mozilla worked with a number of online publishers during the development of Lightbeam for Firefox. The goal for collaborating with publishers was to determine the value of crowdsourced data.
The cookie is a sore subject in the online and advertising industries. Internet security software often identifies cookies and alarms users. There are many users who delete cookies or opt for anonymous browsing. Others allow for all cookies, even ones that are too pervasive in the data they collect.
The ongoing war on cookies has led some companies to seek alternatives. A recent report identified websites that use device fingerprinting to track users on computers and also mobile devices such as tablets and smartphones. Reports from earlier this month found that Microsoft is also developing an alternative to cookies, the details of such a solution are still forthcoming.