Elon Musk Launches New Tequila Line

Tesla fans who have to wait for the $25,000 model to be able to afford a Tesla of their own now have a Tesla-themed way to drown their sorrows until that day. Elon Musk and Tesla have launched a new tequila line known as Tesla Tequila, which retails at $250 per 750-milliliter bottle.

The idea of a tequila line started as an April Fool’s joke in 2018. Elon Musk posted on Twitter that Tesla had gone bankrupt — “so bankrupt, you believe it” — along with a picture of himself leaning, eyes closed, against a Tesla Model 3, allegedly passed-out drunk on “Teslaquilla.”

Sharp-eyed followers might have guessed that it was a joke when he said that Tesla had filed for “Chapter 14 and a half bankruptcy,” a category of bankruptcy that does not exist.

Of course, longtime Elon Musk followers may remember that his companies have had financial woes in the past. He recently revealed that the Tesla Model 3 came close to bankrupting Tesla before it was able to bounce back. SpaceX’s near-bankruptcy a few years ago may have sparked its legal wrangling with the U.S. military over accusations that cronyism involving companies like Boeing and the United Launch Alliance was shutting newer aerospace companies out of contracts.

The new tequila line comes in a thunderbolt-shaped bottle that represents Musk’s goal of powering his vehicles with sustainable electricity. Such a goal isn’t something he is just giving lip service to, as evidenced by Tesla’s investment in solar-powered Superchargers in locations like Düsseldorf, Germany. Such investments in the infrastructure needed to support Tesla’s electric vehicles may be partly a way to make certain that the company does not come that close to the brink again.

According to Tesla’s official website, Tesla Tequila is brewed in small batches and consists of 100% de agave tequila añejo made using sustainably sourced agave. It is brewed for 15 months in French oak barrels, which implies that the tequila brand has been in the works since shortly after the success of Musk’s April Fool’s joke.

Due to industry regulations, the tequila can only be shipped to the U.S. states of Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Idaho, Illinois, Indiana, Iowa, Louisiana, Maryland, Massachusetts, Mississippi, Nevada, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, Washington, and Wisconsin, along with the District of Columbia.

However, you might have to wait a while to actually get your hands on some. It has reportedly already sold out with no word on when more Tesla Tequila will become available.