Slovakia-based airline SkyEurope has partnered with email service provider Silverpop to incorporate customer insights from its two-million email marketing database.
The airline has established a long-term customer loyalty program enhanced by Silverpop’s ability to respond to email recipients’ preferences and actions.
SkyEurope underwent a lengthy selection process, reviewing a number of email service providers, before selecting Silverpop for its suite of marketing execution tools that can easily manage airline’s day-to-day customer email communications, enabling the airline to deliver highly relevant messages.
Silverpop said that it enhances the ability to reach customers with one-to-one messaging. Marketers can access customer information in relational tables which can contain rich amounts of actionable data to identify who and when to target, and which offers are most appropriate. The availability of rich amounts of customer insights enables the creation of highly personalized and targeted messages with greater ease.
Steven Greenway, commercial director of SkyEurope, said: “Silverpop’s expertise in email data management, deliverability and ISP relationships, along with its suite of on-demand marketing tools, will enable us to take a sophisticated approach to meeting our customers’ myriad preferences.”