Endust(R), the makers of the successful dusting and cleaning spray, is launching a new product that’s nothing to sneeze at – literally. New Endust Free Dusting and Cleaning Spray is the first fragrance-free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air to help prevent allergic reactions. No other widely distributed furniture sprays address this issue.
“We know consumers are concerned about health and wellness, but the furniture-care market doesn’t offer any products for people with indoor respiratory issues,” said Stan Stoltzfus, director of marketing for Endust Free. “Endust Free is the only hypo-allergic cleaning and dusting spray available in stores that meets the needs of the allergy-sensitive consumer.”
Endust recently conducted a survey of 4,111 adults who purchase cleaning products nationwide to determine their level of understanding about allergy triggers in their cleaning products.(1) More than 30 percent of consumers surveyed said the act of dusting furniture causes themselves, family members or roommates to sneeze, cough and/or have watery eyes. However, more than 65 percent of those same consumers were either not sure or incorrectly believed that dust is the only factor responsible for their adverse reactions, while most experts agree fragrance and the lingering mist created from spraying cleaning products are often common allergy triggers.
Allergen expert Dr. Mark Sneller, director of Aero-Allergen Research, LLC in Tucson, Ariz., says it is important not to overlook the causes of fragrances and their effect on indoor air quality and recommends using products like Endust Free. “We’ve been conditioned over the years to associate sweet-smelling scents with a clean home,” explains Sneller, Ph.D. “The truth is these scents often contain chemical structures with a lot of irritant qualities that can cause allergic and asthmatic reactions for sufferers of allergies.”
Besides being free of any perfumes or fragrances, Endust Free Dusting and Cleaning Spray has a unique, hypo-allergenic formula that contains less-irritating ingredients and has an innovative dispensing system that features a narrow-directed spray to reduce bothersome lingering mist and overspray. The product also has a twist-and-lock cap to protect against accidental spraying. Many products that create a lingering mist after spraying can diminish good indoor air quality by introducing chemicals with high amounts of volatile organic compounds (VOCs), which may also trigger allergic reactions. The Federal Clean Air Act requires each state to submit standards for achieving good air quality and protecting against VOCs. California, a state known for being a pioneer in environmental health, has some of the strictest regulations in the country when it comes to VOC limits. The Endust Free Dusting and Cleaning Spray formula emits 60-percent less VOCs than the current California limit.
Besides its health benefits, Endust Free Dusting and Cleaning Spray retains all the cleaning power of the Endust brand to quickly dust and clean for a natural shine. The distinctive packaging has an ergonomic-shape for a better, more comfortable grip and its eco-friendly, smaller-sized can uses 14-percent less packaging for less waste. The suggested retail price is $3.99.
About Endust
Endust is solely focused on helping consumer’s quickly remove the unwanted dust in their lives. Endust products are sold nationwide and in Canada. For more information about the Endust brand, please visit www.endust.com.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $13 billion in annual net sales covering approximately 200 countries. The Sara Lee community consists of 44,000 employees worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.
(1)Are You Allergic to Dusting? Online Survey conducted by Endust and Zogby International on July 18-20, 2008
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