EL SEGUNDO, Calif., Sept. 24 /PRNewswire/ — Better Nutrition, (http://www.betternutrition.com/), the country’s leading independent health food store magazine, today announces the winners of their Best of Supplements Awards. The awards recognize 50 outstanding supplement products in categories ranging from heart health and immunity to pain relief and cancer prevention.
“Our goal is to give health food store shoppers recommendations of high-quality, effective products in a range of categories,” says Nicole Brechka, Better Nutrition’s editor-in-chief. “Shopping for supplements isn’t always easy; in fact, it’s often an overwhelming experience. Our Best of Supplements Awards will help shoppers walk away feeling confident about their purchases, as well as expose them to new products.”
To select the winning products, Better Nutrition conducted extensive interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry. These experts also completed a comprehensive supplement survey and provided feedback on various supplements in 31 categories.
“Once we unveiled our Better Nutrition Best of Beauty Awards earlier this year, we had an overwhelming consumer demand for the same program focused on the supplement category,” says Joanna Shirk, publisher of Better Nutrition. “The natural products industry grew more than 9.8% in 2007 to more than $62 billion in sales. Together with the independent natural product store, Better Nutrition can act as a catalyst to influence purchasing decisions and raise brand consciousness for the premier products in the industry.”
The Awards will be featured in the November 2008 issue of Better Nutrition. The program includes an in-store marketing campaign, shelf talkers, and reprints of the “Best of Supplements” article in 1,200 retail locations nationwide.
“We expect that the Best of Supplements Awards will carry significant weight with Better Nutrition readers, translating into increased sales for both the retailer and the product manufacturer,” adds Shirk.
About Better Nutrition: Since 1938, Better Nutrition’s mission has been to responsibly inform health-food store shoppers about the latest breakthroughs in nutritional approaches to optimal health and ongoing research into vitamins, botanicals (herbs), minerals, and other supplements. Better Nutrition provides the link between the consumer reader interested in better nutrition, your independent health-food store, and the products carefully formulated by natural-product companies.
Better Nutrition endorses high-quality research and sensible nutrition. The magazine does not endorse any supplements. Better Nutrition is published by Active Interest Media (http://www.aimmedia.com/), in El Segundo, CA.
Better Nutrition
CONTACT: Dayna Macy, +1-415-591-0555, Ext. 304, [email protected], forBetter Nutrition
Web site: http://www.betternutrition.com/
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