Confectionery company Mars has announced that it will voluntarily implement guideline daily amount nutrition labeling on all of its chocolate, non-chocolate confectionery and other food products.
According to the company, all packages will be redesigned to feature new graphics on the front and back of packages, which contain nutrition information that will help consumers make informed choices at the point of purchase. This announcement is part of a global initiative undertaken by Mars.
The new label, referred to as “What’s Inside,” is designed to help consumers locate key nutrition information. The new labels will begin appearing in December. They will be on Mars US chocolate, non-chocolate confectionery and other food products by the end of 2010.
The “What’s Inside” label adopts the guideline daily amount (GDA) graphics that have initially appeared in Europe. GDAs feature the calorie totals in large type on the front of the products and highlight more detailed information on the back of the product, including calories, fat, sugar and sodium.
Bob Gamgort, president of Mars North America, said: “Our redesigned labels are the latest examples of Mars’ commitment to health and nutrition. By providing clear, concise and understandable information to consumers about what’s inside all of our products, we will help them to make informed decisions about the foods they eat. We make every effort to go beyond what is expected of a global food company.”
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