CLEVELAND, Nov. 9 /PRNewswire/ — Paul G. Matsen, a former Delta Air Lines marketing executive, has joined Cleveland Clinic as Chief Marketing, Planning and Communications Officer. He will provide strategic marketing leadership and support for Cleveland Clinic’s growing national and international market initiatives such as its operations in Canada and Abu Dhabi, United Arab Emirates.
“Cleveland Clinic is broadening its services to patients and geographic reach at an accelerated rate,” said Delos M. “Toby” Cosgrove, M.D., CEO and President of Cleveland Clinic. “To accommodate this growth and maximize potential market opportunities, we are expanding Cleveland Clinic’s focus and capabilities in the areas of strategic planning, marketing and new program execution.”
In this new role, Mr. Matsen brings international experience that will enable Cleveland Clinic to successfully plan and execute its strategic planning, marketing, communications and new program development. Jim Blazar, who has served as a key leader in building the Clinic’s marketing efforts, will maintain responsibilities in marketing as well as take on an additional role in key initiatives related to Cleveland Clinic’s Canyon Ranch and EMedicine Ventures.
“Paul brings an impressive record of achievement and a set of skills that are extremely pertinent to the Clinic’s emerging needs,” Dr. Cosgrove said. “His combination of skills and international experience outside of healthcare will strengthen Cleveland Clinic’s ability to become the best health care system in the world and complement the already successful marketing efforts at the Clinic.”
“It’s truly an exciting time to be in health care — especially with a world class organization like Cleveland Clinic — which is expanding internationally, focusing on new technologies and eMedicine as well as initiating numerous wellness programs for its employees and in the community,” says Matsen. “I’m thrilled to be a part of the Cleveland Clinic team, a national and international leader in health care.”
Mr. Matsen has held executive positions in operations, communications, marketing and account management with Delta Air Lines and Young & Rubicam, a prominent advertising firm in New York City. At Delta he oversaw marketing and promotion, pricing, and sales and distribution. He led the creation of the SkyTeam global alliance with Air France and managed Song, Delta’s low-fare airline. Mr. Matsen also directed Delta’s e-business activities and successfully developed and implemented Delta’s first-ever strategic plan and amassed significant international experience.
Mr. Matsen, his wife Leslie, and their three daughters will be relocating to Cleveland from the Atlanta area.
Cleveland Clinic, located in Cleveland, Ohio, is a not-for-profit multispecialty academic medical center that integrates clinical and hospital care with research and education. Cleveland Clinic was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. U.S. News & World Report consistently names Cleveland Clinic as one of the nation’s best hospitals in its annual “America’s Best Hospitals” survey. Approximately 1,500 full-time salaried physicians at Cleveland Clinic and Cleveland Clinic Florida represent more than 100 medical specialties and subspecialties. In 2005, there were 2.9 million outpatient visits to Cleveland Clinic. Patients came for treatment from every state and from more than 80 countries. There were nearly 54,000 hospital admissions to Cleveland Clinic in 2005. For more information, visit http://www.clevelandclinic.org/.
Cleveland Clinic
CONTACT: Eileen Sheil of Cleveland Clinic, +1-216-444-8927
Web site: http://www.clevelandclinic.org/
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