CIGNA Healthy Rewards Expands Health and Wellness Discounts for Members

BLOOMFIELD, Conn., Feb. 5, 2007 /PRNewswire-FirstCall/ — CIGNA HealthCare has expanded its Healthy Rewards(R) health and wellness discount amenity program to include discounts of up to 60 percent on physical fitness centers, wellness and stress management programs and oral health products. Healthy Rewards provides easy access to a variety of brand name health and wellness products and services at discounted prices to help members get healthy and stay healthy.

“The most recent expansion of the Healthy Rewards program is just one of many ways that CIGNA HealthCare is working to provide the education, motivation and support necessary to help members adopt healthy behaviors that maintain or improve their health,” said Diana Wynne, program manager for CIGNA Healthy Rewards. “We’ve designed Healthy Rewards to not only help members learn new ways to improve their health, but also to provide incentives, such as these discounts, that can help make it easier to make progress. And we continue to add new programs that allow more consumers to engage in ways that are meaningful and valuable to them.”

Healthy Rewards, first launched nationally in 2001, has grown to become one of the nation’s most robust amenity programs, offering discounts on a variety of health and wellness products and services, including but not limited to anti-cavity products, chiropractic care, eyewear, contact lenses, fitness club memberships, guided imagery and mind-body techniques, health and wellness products, hearing care, laser vision correction, magazine subscriptions, massage therapy, natural supplements, tobacco cessation and weight management. The program is available to CIGNA’s medical, dental and behavioral members.

The Healthy Rewards program most recently added a discount on Philips Sonicare(R) power toothbrushes. This new offering promotes the importance of proper oral care in an effort to help keep members healthy. And for every discounted Philips Sonicare toothbrush sold through the Healthy Rewards program, CIGNA Foundation will donate $3 to the March of Dimes(R), an organization devoted to the study of preventing pre-term birth. According to the Surgeon General, our mouths speak volumes about the state of our health(1). In fact, recent research has linked gum disease to complications for pre-term birth, diabetes, heart disease and stroke(2).

Taking action toward living a healthier life can also mean incorporating exercise into daily living. To help members with their personal fitness challenges, Healthy Rewards also now offers a year-round Curves(R) discount. Curves is a fitness club chain geared to women, with over 10,000 locations in the U.S. Healthy Rewards program participants can receive a discounted membership fee when joining Curves. Physical activity is a key strategy in keeping weight in line and staying healthy. Even modest weight losses of 5 to 15 percent of body weight can help reduce the risk of obesity and associated illnesses, including diabetes, high blood pressure, health disease, some forms of cancer and gall bladder disease(3).

Also as part of the recent Healthy Rewards expansion, members can relax and relieve stress with access to over 3,500 spas including day, destination, hotel, and medical spas, through Members can visit the Web site and receive discounted gift certificates with free ground shipping for their personal use or for others. While different spas provide different services, including weight management support, fitness programs or pampering treatments, all spas have one thing in common – they specialize in wellness.

In addition to the latest programs and services added to the program, Healthy Rewards members already receive discounts on products and services offered through these participating vendors:, Weight Watchers(R), Jenny Craig(R), Yoga Journal, Mayo Clinic books, Just Walk 10,000 Steps a Day(TM), Cooking Light, Health and Prevention magazines, and discounted eyewear and eye exams from LensCrafters(R), Pearle Vision(R), Target, Sears and JC Penney. Members may also get discounted service from networks of registered dieticians, acupuncturists, chiropractors, massage therapists, and LASIK eye surgeons.

*Some of the features of the Healthy Rewards(R) program are not available in all states.

   (1) U.S. Surgeon General's Report, 2000.   (2) American Academy of Periodontology   (3) U.S. Department of Health and Human Services, 2001   

The Healthy Rewards(R) discount program is offered at no additional cost to members, as a way to help enhance their benefit plans and meet the growing demand for complementary care services. It is provided as an advantage of plan participation and is not part of the benefit plan. Healthy Rewards(R) is not a covered benefit or an insurance program. Members do not need referrals, nor do they file claims to obtain discounts. They obtain discounts by presenting their member identification card. The program discounts cannot be applied to any co-payment or coinsurance for services covered under the member’s benefit plan. Program participants schedule appointments directly with service providers and also pay them directly.

CIGNA HealthCare, based in Bloomfield, CT, provides medical benefits plans, dental coverage, behavioral health coverage, pharmacy benefits and products and services that integrate and analyze information to support consumerism and health advocacy. “CIGNA HealthCare” refers to certain operations of Connecticut General Life Insurance Company, which is an operating subsidiary of CIGNA Corporation . Products and services are provided by such operating subsidiaries, and not by CIGNA Corporation. For more information, visit

CIGNA HealthCare

CONTACT: Nicole Blatcher, CIGNA HealthCare, +1-215-761-4756,[email protected]

Web site:

Company News On-Call:

Leave a Reply

Your email address will not be published. Required fields are marked *