AmericanLife TV Teams Up With The Humane Society of the United States to Premiere The 22nd Annual Genesis Awards

For the 2nd year in a row American Life TV, the cable network devoted to the Baby Boomer generation, will air the annual Genesis Awards. The 22nd Genesis Awards is presented by The Humane Society of the United States, and recognizes those in the media who have demonstrated outstanding commitments to raising awareness for animal issues.

The awards show taped at The Beverly Hilton Hotel, recognizes members of print media, as well as the writers, producers and actors of television and film. Presenters and awardees include talk show host Bill Maher, “Heroes” actress Hayden Panettiere, “Desperate Housewives” Kyle MacLachlan, Ben Stein and renowned journalist Anderson Cooper. The Genesis Awards will premiere on AmericanLife TV on Sunday, September 7th at 8pm. The show will re-air at 11pm and again on Wednesday, September 10th at 4pm and Thursday, September 11th 9pm and Midnight; all times are eastern.

“We’re really excited to be the premiere network for these awards and to help to publicize animal protection issues, especially in a year in which cases of animal cruelty are still making headlines. The Genesis Awards are an important component of our socially responsible programming and reflect the interests and issues of our boomer audience,” says Mark Ringwald, Vice President, Programming, AmericanLife TV Network(TM).

“The Genesis Awards is a TV special like no other,” says Beverly Kaskey, senior director of The Humane Society of the United States’ Hollywood office and producer of The 22nd Genesis Awards. “It’s a show that informs, inspires and entertains, offering its audience a basic ‘101’ on animal issues, plus the chance to see celebrities like Anderson Cooper, Bill Maher and Hayden Panettiere speak from the heart about their concern for the welfare of animals.”

The Genesis Awards was founded in 1986 by animal advocate Gretchen Wyler, who passed away last year. Wyler believed that recognizing members of the media for their commitment to animal rights would promote and encourage future dedication to animal issues. The original event began as a luncheon with only 140 members in attendance and is now a large gala which is host to over 1000 guests held in Beverly Hills, California.

The Genesis Awards was first aired on television in 1990 and is currently shown on AmericanLife TV. The event is now host to a number of celebrity presenters who have demonstrated their commitment to animal issues such as James Cromwell, Pierce Brosnan, Martin Sheen, Kelsey Grammer, Charlotte Ross, Alicia Silverstone, Bill Maher, Wendie Malick, David Hyde-Pierce, Christian Bale, Dennis Franz, Sidney Poitier, and Doris Roberts.

About AmericanLife TV Network(TM)

AmericanLife TV Network(TM) ( is the cable network devoted to America’s baby boomer generation. The network delivers classic TV, lifestyle, original and socially responsible programming that addresses compelling issues important to today’s mature audience. ALN offers VOD and broadband programming. For more information, or to get AmericanLife TV Network(TM) call your local cable or satellite provider or visit us at

Presenter of the annual Genesis Awards, The Humane Society of the United States is the nation’s largest animal protection organization — backed by 10.5 million Americans, or one of every 30. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Celebrating animals and confronting cruelty — On the Web at

 Press Contact: Priscilla Clarke Clarke & Associates (202)723-2200 Email Contact

SOURCE: AmericanLife TV Network

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